ADIDAS FUTURECRAFT 4D

First introduced in 2017 adidas defined new ways to revolutionize the shoe sole with 4D technology and Futurecraft. Technologies offer innovative possibilities to reinterpret the already existing. It is precisely this pioneering spirit of experimentation that we wanted to make tangible in our film. Through blending a mix of digital high-quality shots and partial alienated 3D scans, also known as point clouds, we create new worlds within known surroundings. The point clouds, which serve as an adaptation for technology, are refined through various scanning and processing methods to create more organic structures. The mix of digital film and our specially processed scans offers a visualization never seen before.